Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)
12 sold in last 24 hours
Tags |
Estimated shipping
Select a product to estimate shipping.This book, Focus Groups as Qualitative Research, offers a practical guide to utilizing focus groups as a valuable tool in qualitative research. It provides a detailed exploration of the methodology, from planning and conducting sessions to analyzing the resulting data.
Key Highlights
- Learn the fundamentals of designing effective focus group sessions.
- Gain insights into techniques for facilitating productive discussions.
- Understand how to analyze and interpret the qualitative data gathered.
- Discover strategies for applying focus groups to various research contexts.
- Explore best practices for ensuring reliable and valid results.
Useful Facts
- Publisher: SAGE Publications, Inc.
- Edition: 2nd Edition
- Publication Date: October 23, 1996
- Language: English
- Pages: 88 pages
- ISBN-10: 0761903437
- ISBN-13: 978-0761903437
- Dimensions: 5.5 x 0.21 x 8.5 inches
- Weight: 4.9 ounces
Good Fit For
- Students and researchers in social sciences and related fields.
- Marketing professionals seeking qualitative insights.
- Organizations conducting market research.
- Anyone interested in understanding group dynamics and communication.
| Main Specification | |
|---|---|
| Publication Date | 1996 or October 23 |
| Brand | by David L Morgan (Author) Format: Paperback |
| Item Weight | 4.9 ounces |
| Product information | |
| Language | English |
| Others | |
| Publisher | Inc or SAGE Publications |
| Product Type | Research |
| Edition | 2nd |
| Print length | 88 pages |
| ISBN-10 | 0761903437 |
| ISBN-13 | 978-0761903437 |
| Dimensions | 5.5 x 0.21 x 8.5 inches |
| ISBN10 | 0761903437 |
| ISBN13 | 978-0761903437 |
| Part of series | Qualitative Research Methods |